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Striking the Myth of the Press Release
03-03-2015, 12:03 PM
Post: #1
Big Grin Striking the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and works them in a manner that moves his listeners to tears. Identify more on this partner article - Browse this web page: Blog | injurylawyerlxa | Kiwibox Community. He documents a demo tape and sends it to record labels. H-e gets a contract and becomes rich, famous and adored.

The lesson: demonstration videos will be the secret of becoming a famous artist.

Wait, you say, the demo tape was just a tool, just his method of transferring his skill. It's his power as an artist that got him the agreement and made him famous.

You're right, needless to say. Helms Andersen | Re.Vu is a influential online library for more concerning the inner workings of it. H-e could have become just as famous if a record executive saw him face-to-face, or found out about him from a friend, or as a result of a variety of other events.

Which brings us to the news release.

Somehow, the press release has had o-n a magical reputation since the alpha and omega of promotion. Wanna become rich? Send out a press release. Wanna become popular? Press release. Wanna get o-n the cover of Newsweek? Press release.

Publicity 'gurus' are springing up all on the internet offering the news release as the solution to all marketing problems. Just knock-out a launch, large e-mail it to editors, sit back and await Oprah to call.

It's a cruel joke.

Listed here is the reality: the news release is no more important to your potential of scoring free advertising than the test tape was to our musician friend. If he'd no talent, if his songs sounded like waste, the very best recorded test tape on the planet wouldn't get him signed. Ditto for the publicity seeker. Unless you have a story to tell, your news release is absolutely worthless.

I'm not knocking the press release -- it is an important tool. But it is simply that: an instrument. It's maybe not the very first thing you will need to take into consideration when it comes time to get promotion. Actually, it is one of the last. And it is not essential (I have gotten a lot of advertising with merely a pitch letter, a fast e-mail or perhaps a telephone call).

If you worship at the shrine of the press release, it's time and energy to rearrange your priorities. We discovered consumers by browsing webpages. Here, then, are things that are MORE essential than the usual press release in producing publicity:

1. A newsworthy story. Here is the equivalent of our musician's skill. It's the very basis for the promotion efforts. Without it, your news release means nothing. To learn about how to develop a newsworthy story, take a peek at http://publicityinsider.com/questions.asp and scroll down to 'Is my company/website/life really newsworthy'?

2. Learning to think like an editor. Oh, what an edge you'll have in scoring press over all those pr release worshippers once you understand ways to get in the mind of a manager. Give an editor what he wants in the way he wants it and you'll do great. I've got an entire article on the subject at

http://publicityinsider.com/freesecret.asp Go there now and absorb everything. Trust me, it'll make a world of difference.

3. Relevance. Tie in with a news event, make your self part of a tendency, piggyback on a larger competitor's story, but, by all means, make your story part of the image that is bigger than your organization. Stories which exist in a vacuum quickly go out of air.

4. Endurance. Sending out a press release and awaiting results is sluggish and inadequate. If you really believe in your story, and you believe that it's right for a specific media outlet, you need to fight to make it happen. Call or email the publisher to pitch your story BEFORE sending the launch. If one editor says no, try someone else. Should they all say no, come back at them with another story perspective.

Getting publicity involves much more than sending out a press release. Handle it as seriously and with as much value as our newly minted rock-star treats his art and you will be well on your way to success..
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